Hi, my name is

Alexandra Lotte Quadt

I am the link between an idea and it’s execution, and I am specialised in bringing great digital projects/campaigns and products to life.

What I do

I provide all the skills needed to ensure a creative project such as an idea, an intuition or a message find their way into realisation. I handle the entire process of creative projects within corporate environments as well as start-ups and small businesses – from the initial creative concept and strategic planning to production and coordination.

I function as a link between my clients needs and the people needed to develop projects in photography, video making, design, advertising, events and media. My personal knowledge of almost all areas of creativity and production as well as my interpersonal skills allow me to handle teams of creatives and executives, 12 years of experience allow me to understand and handle questions and problems in order to meet clients expectations.

Project Management85%
MVP Building/Prototyping75%

Selected Projects

Since 2004, I have worked as a freelancer or entrepreneur in various fields. Here are some examples:
Since 2006
Strategy & Project Management

Start-Ups, Corporations and Media companies hire me as a consultant to aid and/or transform existing strategies or establish new paths. From concept to operations, I act as a lead in the following fields:
– Digital Communication Strategy
– Business Development
– Digital Strategy & Transformation

Business & Brand Strategy

Brand Direction and company set-up for emerging medical cannabis brand including eCommerce and sales.

Zalando Bread & Butter
Fashion Lifestyle Director Lifestyle/Fashion

Planning, creative concept and sponsoring project lead for the first Bread & Butter Fair by Zalando with focus on “tech meets fashion” and interactive lifestyle.


Establishing an international eCommerce platform for Austrian quality products with over 200 suppliers. The business model involved a market place strategy and all communication was based on a content strategy.


I had the pleasure to work with